Get your business to the next level
At Westcliff Strategic Consultants, we understand the intricacies of transforming lifestyle businesses into valuable enterprises. Our high impact approach combines strategic consulting, executive coaching, and hands-on implementation to guide you through this transition. With a demonstrable track record across multiple industries, we are committed to helping you achieve and exceed your business expectations.
What We Do
How We Help Your Business
Strategic Consulting
Aligning your business operations with long-term equity goals.
Executive Coaching
Enhancing leadership capabilities to drive transformative progress.
Hands-On Implementation
Delivering actionable solutions for measurable results.
Whichever way you choose to benefit from our expertise, we know we will leave you confident in your choices, reinvigorated with new possibilities and calmly ready to access the next level of performance
About Us
I set up Westcliff to work with owners of profitable ‘lifestyle’ businesses turning over £3m-£14m revenue to build equity value, for growth, succession, investment purposes.
Valuable businesses need to build an investable business model around the core product. They need to demonstrate a clear grip of the maths of the business (revenue model, team sizes and rate of build, pace of internationalisation) married to a well-articulated brand built on shared values.
So what I do best is help executive teams approach with confidence their next transformational event – whether that is a ‘deal’, a strategic shift, a funding round, exit or listing. I typically work with trusted associates and have access to a powerful network of additional resources.
I look forward to joining your team and helping you get your business to the next level.
Hear From Those We've worked with
“I worked with Roddy at the previous company in which I used to work. He is an encyclopaedia when it comes to growing your business. He breaks big picture thinking down into easy-to-follow steps. He is very patient and understanding if you don't grasp concepts the first time. Working with Roddy had a tangible impact on the business based purely on his efforts. I would recommend having a conversation with him if you are looking for business support.”
Gareth Bain (BA Hons), CEO
“In a sea of consultancy BS, Roddy stands head and shoulders above the crowd as a real expert in his field. I appreciated Roddy's humour and candour in approaching our challenge. He expertly explained how to construct an effective and impactful go-to-market plan. His ability to take a goal-orientated approach enabled us to reach a solution quicker than we had envisioned. I highly recommend Roddy to any company planning a strategic rollout of a new product or service.”
Gary Bailey, CEO
“Roderick and I were on the same Mayor of London trade mission to Japan. He proved himself to be an amazing asset to the delegation as he often led our high profile meetings and negotiations. He's an amazing person to be around with infectious energy, very valuable experience and someone I would recommend having in a team”
Pete Fergusson, Founder of Nemorin Film & Video
“I've had the great pleasure of knowing Roddy for 20 years. He is impressive. Incredibly charming, with a really strong intellect and hugely well connected across a range of industries and market sectors. He trained as a lawyer, has loads of PR experience, has run his own company, has been involved with several start-ups and has expertise in FinTech. In short he is fabulous and would be well suited to a very senior strategy or ops role in an ambitious professional services firm (lawyers, comms or consultancy), or a high growth tech company.”
Liz Ashton MBA, BSc Hons, FRSA, Global Chief Partnerships, Sales & Marketing Officer
“Roddy’s knowledge of business and the business cycle is truly outstanding. I worked with Roddy in a project identifying the “ideal customer” for our business. Needless to say, Roddy’s advice and quick understanding of our business and implementing a framework to help identify the “ideal customer” has proven...”
Darren Long, Sales Manager
“I have over many years had the privilege of working with Roderick Cameron. Roddy is the consummate professional and the person you want on your team if your want to accelerate growth in a business, deal with a crisis or to imbue confident energy into a team. His ability to grasp complex business concepts and love of technology puts him in a league of his own. This is matched by his sharp wit, intelligence and the speed at which he communicates. Roddy is a natural leader, has excellent interpersonal skills and enormous empathy. His intellectual quotient is matched by his emotional intelligence and he has a talent for bringing out the best in people.”
Benjamin Joannou - Investor comms specialist, CEO of Bastion the Integrated communication specialists
“I met Roderick on the MoL's Trade Mission to Japan in '19 and was blown away by his business & strategy knowledge. Rod's leadership capabilities & intelligence shone throughout the whole trip and he pitched flawlessly again and again.”
Tom Pascoe, BDM
"Roddy is great to work with, his positive and enthusiastic approach to providing relevant advice is a breath of fresh air. During the short time we were able to work together, he quickly identified what services our business offered and how we can better showcase this in the new sectors we are hoping to grow into. Thanks!"
Andy Rrapo, Rrapo Construction
“Roderick Cameron has been consulting Chocolate Films on the next stage of the organisation's growth. Now that we have our own studio, we have ambitions for a second studio, employing more team members both in London and Glasgow and sharing our knowledge and expertise with more organisations and young people. Roderick is incredibly knowledgeable in business development and strategy. He has an excellent understanding of the challenges and methodology. He seamlessly signposts you to relevant opportunities and areas for review. Working with Roderick is informative, intense (!), inspiring and illuminating. Being able to discuss strategy at this level is a much needed process at pivotal times in a businesses life and we have found his consultancy invaluable.
Roderick is incredibly sharp and diligent with his analysis and solution based advice. He is practical and informative and his understanding of the nuances of business matters makes him an absolute pleasure to work with. He is a positive genuine person that you immediately trust. He is very generous with his time and knowledge which is a total bonus!”
Rachel Wang, Director Chocolate Filmss
Our Services
We build Equity Value In modern B2B businesses: top down and bottom up.
Readiness
Preparing growing businesses for transformational funding—growth capital, change of ownership, exit strategies.
Partnerships
Leveraging extensive networks to establish channel partnerships and supply chain expertise.
Strategic Change
Identifying and addressing gaps in executive management teams to drive strategic change.
Insight, information and perspective
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